Understanding New Honda Technology: A Brand Glossary

Shopping for a new Honda model goes smoother when you understand what you're actually reading on the window sticker. Priority Honda Hampton put this glossary together to translate five of the most common Honda technology names into plain language before you visit. Each entry covers one proprietary system and what it means for your time on the road.

HONDA SENSING®

Before getting into the individual technologies, one suite worth understanding is Honda Sensing®, because it serves as the foundation for most safety features on a new Honda model. Using a windshield-mounted camera and front radar sensor, it monitors traffic, lane markings, and road conditions to support more informed responses across a range of driving situations.

Collision Mitigation Braking System™

When Honda Sensing® detects a potential frontal collision, the Collision Mitigation Braking System™ (CMBS™) is the feature that takes action. It issues visual and audio alerts first; if the situation escalates and no corrective action is taken, CMBS™ can apply brake pressure to help reduce the force of an impact.

Lane Keeping Assist System™

Unintentional lane drift is one of the more common causes of highway incidents, and the Lane Keeping Assist System™ is built to catch it early. As part of Honda Sensing®, this system reads lane markings and applies a gentle steering correction when drift is detected, reducing the need for constant steering input on longer stretches of road.

Active Noise Cancellation™

In select new Honda models like the Honda CR-V, Active Noise Cancellation™ uses microphones to sample low-frequency road and engine noise, then generates counteracting sound through the audio speakers to neutralize it. That means the interior stays quieter without adding acoustic insulation weight.

Advanced Compatibility Engineering™ (ACE™)

Behind the bodywork of every new Honda sits the Advanced Compatibility Engineering™ (ACE™) body structure, a frame architecture that distributes crash energy through a network of connected load paths rather than concentrating it in a single zone. In a collision, those pathways redirect force away from the passenger compartment and absorb impact more predictably.

Find Your New Honda Vehicle at Priority Honda Hampton

Now that the terminology makes sense, finding the right new Honda model comes down to getting behind the wheel. Our Honda dealership in Hampton, VA, is ready to walk you through any of these systems during a test drive. We also have flexible Honda financing and lease plans available, so ask about your options when you connect with us.